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Text Box: elements, financial constraints, if any. Also, expected uses for excesses of revenue over expenses and intended cash flow measure (net, free, discount, operating, etc.) for accounting purposes, as suited to business model. Capital Expenditures: Using comparably-sized networks as a guide, expected initial outlay for equipment and installation, including servers, routers, switches and software; and rights-of-way. (See Section VIII.) Base upon expected number of users. Pricing and Marketing Elements: Initial pricing and assumed take-up (adoption) rate over five years; promotion plans, if any. Also, trend support for projected growth. Operating Expenses: Expected administration and management costs; property, plant & equipment leasing; personnel; outsourcing; maintenance and upgrade. Expected Financial Results Over Five Years: Gross revenue, operating expenditures, income calculated as appropriate to business model; cash flow as appropriate to business model; expected cost savings, as applicable, Other Performance Indicators: General statement of expected financial benefit to community; expected amounts and uses of excess cash; economic vitality as measured by benefits to local businesses and local business climate. For any given Plan, the financial model, in terms of cash flow and measurement criteria, will vary, especially for nonprofits. Nevertheless the network will need to be judged according to an expected rate of return over time, one that should always incorporate both hard (quantifiable) and soft (qualitative) community benefits. VI. Marketing and Communications Plan The initial priority for a marketing and communications (“mar-

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